Vancouver Leisure Society Thuggies Get Some Love


As you know, Team Thuggies is participating in the 3rd annual Vancouver Leisure Society Lawn Bowling Tournament. We made some sharp Thuggies using the VLS colours and a little golden Thuggieness of our own. Well it just so happened that on Thursday, July 7th, we attracted the attention of Vancouver’s most prolific social writer, Malcolm Parry. I’ve worked with him on various non Why Not Apparel Inc. related projects, in my former life as a fashion Public Relations person. Anyway, not wanting to miss an opportunity to share the Thuggie love, I sauntered up to him and lo and behold, he loved it. Well more so the Chuggie but anyway he came up to Bryan and I and on the spot did an interview. Nice to get some local love after all the press we’ve had outside of our own home town! Bryan and I could scarcely believe our good luck, though we weren’t surprised he was intrigued by our garb.

The text of the article:

Leisure Society Bowls For Cystic Fibrosis – by Malcolm Parry

“BOWLING FOR GREEN: The median age of players on Granville Park Lawn Bowling Club’s Fir-at-15th greens fell by decades Thursday. It will continue for three following Thursdays as Vancouver Leisure Society members benefit the Vancouver-Lower Mainland Cystic Fibrosis Chapter in memory of Eva Markvoort, who died last year at 25. Forty teams of four wore fanciful costumes that, like the sport’s bias-weighted wooden balls, sometimes veered from straight. Notably, Randy Driedger, Jordan Kallman, David Laird and David Mason sported pink-trimmed, formal suits with commodious shorts designed by rock-band couturier Nancy Perreault.

Bryan Pudney’s team wore the ankle-length hoodies he “invented one hungover Sunday morning” to jokingly exaggerate a Whistler snowboarding trend. “Then everybody wanted one,” said Pudney, who founded Why Not Apparel Inc. to produce what he named thuggies (www.thuggies.ca) and, soon after, the hoodieshaped beer-can coolers called chuggies. The firm prospers. If only cystic fibrosis could be overcome so readily.”

- love it!

We’re also going to be selling the two extra VLS Thuggies that we have, with the proceeds going to our fundraising for Cystic Fibrosis, which is why we bowl. Once we have them up we’ll let you know. The fabric is bamboo and very breathable, and it is pimped out in a gold Thuggie logo. Stay tuned for those; only seven have been made and only two will be available for purchase.
thugs&kisses,
Kim

Funbassador program. How fun are you?


Do you like fun? Do you like us? Do you get us? Well if you answered a long and leisurely (yet emphatic) yessss to all three of those questions, then you might just become a part of the Funbassador Family. We get many emails a day asking about being sponsored by Why Not Apparel Inc. What we look for in a Funbassador is someone who can go out and represent us in our most leisurely light. You don’t have to be a traditional athlete to apply, though we are non-discriminatory so you are welcome too.

Are you really good at being casually awesome? Do you think that a pants optional lifestyle is the right choice? Do you think that your canned or bottled beverage looks just a bit naked when not in a Chuggie and sort of feel awkward when you see a nude can? Well, we do. And if you want to be a part of a family that doesn’t expect you to do dishes, laundry, have obligatory family meals when at least one person ends up in tears, then join us, won’t you?

We’ll have the form up in a couple of weeks or so. As it is the leisure season*, it might not be immediate but it will happen. And we can’t wait to have you in the Funbassador Family.
Thugs&kisses,
Kim
*every season is the leisure season in this Family

Chuggies’ Day Out II: With GIB Rasperry Ale


The fine folks at the Granville Island Brewery asked us to take a picture of their new False Creek Raspberry Ale for a chance to win some free beer. Well here at Why Not Apparel Inc., we will never turn down free beer. Or the chance to go on a field trip (oh how we love field trips!). So Bryan and I got into the Thug Mobile and headed off to the beach with a 6 pack of the Raspberry Ale and a bucketful of our new Vancouver Leisure Society chuggies, which we’ll be using as part of our fundraising for the tournament mentioned in my last post. They are…magnificent. One would feel perfectly normal bringing them to the tennis court, the yacht, the races, and so forth. Or just on a picnic or wherever you most like to bring chuggies.

They made friends quickly, taking in the views, hanging out at the beach, going for a dip (not the chuggie; he was bashful) and then going for a little skateboard in the parking lot. All in all, it was a great day. We’re going to keep on doing Chuggie’s Day Outs, and if you have a chuggie and want to snap a picture and post it to us, we’d love to see it. We’re ever so curious where the smallest of our offerings is finding itself.

Thugs&kisses,

Kim

Life is Short, Live it Lawn – we need your help!


Hi friends (*updated),

This July 7th marks the beginning of the 3rd annual Vancouver Leisure Society’s Lawn Bowling Tournament and guess what? Thuggies has a team. Bryan is creating some team uniforms as we speak, and we expect they will be spectacular. The tournament is in honour of our friend Eva Markvoort, who passed away last March after a lifelong battle with cystic fibrosis. We try and keep things lighthearted in the Why Not Apparel Inc. world, but we also want to start incorporating charity and philanthropy in our organization. Cystic Fibrosis is a cause very near and dear to us, and Eva was a close friend to Bryan and I. And so: we bowl. Lawn bowl, to be precise. Last year the tournament raised over $34,000 and this year we hope to hit $40,000. All profits go to cystic fibrosis research towards Eva’s dream of “CF” standing for “cure found”. If you please, we need your help. Any donation helps, and if it is over $20, you will receive a tax receipt. We are 36% of the way there! Help us crack 100%! We may even auction off our VLS Thuggies made of bamboo fabric and magic.

Fun fact, the whole reason Thuggies started is I saw Bryan’s team wearing the yet unnamed Thuggies, the originals that got the bowl rolling (see what I did there?). So it’s even more meaningful that this year we have our own Thuggies team and we’re keeping the legacy going.

To donate, click here. To read some of Eva’s online journey with the disease, click here If you can’t donate, please feel free to spread the word about the tournament and about cystic fibrosis. It is the most common, fatal genetic disease affecting Canadian children and young adults. There is no cure for cystic fibrosis. So help us change that, would you?

extra thugs&kisses,

Kim

It’s camping/cabin/cottage season. Are you ready?


Hi friends, very shortly there will be at least 4 new colour (updated) ways up, but until them, I’ll tell you something very important that will make your summer really, 400% better. Do you camp? Or cabin? Or cottage? If you do any of these things (or ALL???) then you need to get your hands on a Thuggie. Like a smoke detector, no cabin/cottage (tent?) should be without one. Or several, depending on your familial size. I can’t stress enough how much my Thuggies have changed my cabin life. I don’t camp unless forced (because like a brat, I have a cabin to go to where I don’t have to worry about bears chewing through my tent and eating my cooler) but I do know people that do camp. And own Thuggies. And they say it has revolutionized the whole experience. Not only are they perfect for lounging around a camp fire* but if you are near a lake and happen to get an urge to go crazy and skinny dip, well! What’s easier to remove and then shamefacedly replace than a Thuggie? Nothing. Thuggies are also the perfect on boat change room and ideal for staying cozy when the sun goes down. Surfing in Tofino? What better garment to change in and out of your wet suit?

So whether you’re camping in BC, Colorado, New Zealand or cottaging in Muskoka, don’t leave home without us. Get yourself a Thuggie and probably a 6 pack of Chuggies before summer gets away on you and you are stuck camping/cottaging/cabinning in fleece or similar.
*fires only where permitted