Random Thoughts

Chuggies’ Day Out II: With GIB Rasperry Ale

The fine folks at the Granville Island Brewery asked us to take a picture of their new False Creek Raspberry Ale for a chance to win some free beer. Well here at Why Not Apparel Inc., we will never turn down free beer. Or the chance to go on a field trip (oh how we [...]

Go thug yourself with a Twibbon

Last night I posted the new Twibbon feature that we have launched. Not sure if you have seen them before, but Twibbons are a sort of online sticker that you can add to your Facebook profile or your Twitter avatar to show your support of something. It started out for causes, then sports teams got [...]

Watch out for the Easter Thuggie

Yesterday was Easter Sunday. It was also the day the Canucks were supposed to take the 1st round of playoffs. That didn’t happen. What did happen was I dressed up as the Easter Thuggie, bought a bunch of chocolate eggs and went to the Olympic Village Canada Line and handed out candy to strangers. Interestingly [...]

An ode to comfort

When getting dressed this morning, Something puzzled me. Why is it that comfort, Isn’t mandatory? You aren’t supposed to go out If not wearing pants. Yet comfort is forgotten, And scarcely stands a chance. It seems to me that comfort, Should sit atop the chain, Of things you need to focus on When living life [...]

Merry Christmas, everyone.

Hi guys. 1.53pm, still in my pj pants/thuggie combo (I always said they were “pants optional” so no one freak out), thinking about the 12 months of operations of the Thuggie while imbibing on some holiday cider. Here is my special gift to all of you. The 12 months of Thuggie On the first month [...]

Tis the season for reflections

Hello all of you wonderful people. I’m having one of those introspective and retrospective days and thought I’d sit back and recount the past year. It has been just about one year since this whole thing started. In the last 365 days we have: grown from a 2 person team to 4 incorporated ourselves into [...]

All aboard the Fresh Train!

Thuggies would like to introduce you to The Fresh Train. It’s a blog written by one of our friends Guillaume Viau, who strives to share his love for originality. Heres the CONCEPT (In Guillaume’s words) “As style, creativity, and individuality are three things I strive for on a daily basis, I felt the need to [...]

an interview with Business Brad

There’s been some confusion on the interweb about exactly what the Thuggie is and what the purpose to it is. The reality: there is no purpose but comfort, as well as a comfortable sense of humour. With that in mind I decided to interview the Business Man a bit about what the Thuggie is, what [...]

Everybody’s working for the weekend

Oh hello! Today is Earth Day and let it be said that at Thuggies.ca we are very, very pro-earth. Our product is made locally and was designed by locals, out of a desire to be comfortable while mocking probably locals at Whistler. Anyways. I know these posts have been really Whistler oriented so I’m going [...]

It’s going to be a looooooong summer

Despite the rain on Saturday spirits were high in Whistler during the Telus World Ski and Snowboard Fest. The pinnacle day was Sunday when we did a small, understated crawl through the Village in our Canadiana Thuggie. It was awesome to see the admiring glances of people as we passed by and I even met [...]

Last night…

The Thuggie team landed in Whistler and the response was astounding, even given the hype that’s been building on Twitter. Some local Whistlers were gathered to watch the Canucks victoriously take game 1 versus LA and expected no more than some feats of athletic prowess and some beers. But little did they know, Kim had [...]

Congratulations! You’ve found us!

Hello and welcome to the home of Thuggies! If you are here, you’re either very intelligent or very lucky. Or maybe, both? Here at Thuggies we pride ourselves on living life to the fullest and of course the longest. So it is fitting that our website is becoming live on the precipice of the Telus [...]