What the thug?

The Thuggie was born in Whistler, BC.

What is it? It’s a giant hoodie. It’s a casual lifestyle statement. It’s an upgrade, update on the many other lounging options on the market. It’s for snowboarding, skiing, apres both of those sports, staying warm on the bench, getting cozy on the boat, a new take on corporate branding…you name it.

What it isn’t? Pants-mandatory. Snug, though it is snuggly. What it is and what it isn’t is up to you. Have an idea of where else we should be? Let us know. Be a part of the leisure revolution and the long, storied journey that is Why Not Apparel Inc. Not to leave out babies, or for heaven’s sake, beverages, we also have the thugglet for the coolest of babies and chuggies for the coolest of beverages. Join us, won’t you?