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how to tame a dragon

How? We’re not sure yet. But we’re going to try! We’ve been whispering about it for a little while, but today we got confirmation via a wonderful telephone call from one of the producers of Dragon’s Den and yes, we, Why Not Apparel aka Thuggies will be auditioning on Dragon’s Den! We’re thrilled, nervous, well [...]

Red & Grey Lumberjack

A whole lot ‘o red with grey, get this Lumberjack Thuggie today!

How’s the view from up there?

We’ve had a number of comments from vertically blessed people who need more than the full thug. They are…super thugs, really. So all of you towering tall folk, we want you to know, we’re here for you. Because of the additional fabric required to give you that length you so desire, the price is up [...]

Quest for Thuggies

Don’t need to say much more except, well these guys went on a quest for Thuggies. We DO NOT generally do person to person drop offs of Thuggies as it takes way more time than you would expect, and messes with our super scientific tracking methods but every once and a while we make an [...]

when other websites find us

Consider this a “tis the season for reflection, part two”. Over the last few months, our google alerts have been going crazy, in the best possible way. As a web-based company, we love it when other interwebs people find us. Some really like us, some really loathe us. Either way, we like it. Whether we’re [...]

HUNGRY for VICTORY? Of course you are.

Well gang, we said we’d do a contest when we hit 2,500 fans on the Book of Faces, and here we are. Above and beyond that. Today we’re enlisting your creative juices. We know they are in there, so let’s bring them on out. A part of you wants recognition for your utter and sheer [...]

Red Steel Thuggie

As hard as steel with a touch of red, this Thuggie’s perfect when you shred!

Jackie Brown Thuggie

When you absolutely positively got to kill every m#@%&*)^ f#@!*^ in the room…

Electric Blue Thuggie

High voltage Electric Blue is ready to shock you!

Deep Purple Thuggie

Smoke on the water, and fire in the sky!