On Saturday I bombed up to Whistler for the (*Telus*) Whistler Ski and Snowboard Fest. I was on the fence after a rousing night out celebrating some hockey victory, but my dear friend Amber was hosting an event AND I needed to see the Brand Live crew who were running amok with the Square head [...]
The rumours are true…we’re going to performing, LIVE at Squamish. And by performing, I mean we’ll be there, performing simple human tricks, like not wearing pants and teaching you all how to thuggie. A couple of weeks ago I got the most delightful email from one of the concert’s organizers and BAM, history is about [...]
Do you know makes us happy? So many things. But one of them is when a delightful, talented and ebullient musician pops by to stand around in a Thuggie and pose with us (or Kim, aka me, in this instance). BC bred and very tall, Andrew Allen is the kind of guy we’d like to [...]
So a couple of days ago we posted a video edit from a young man named Harley Everson, a gifted skier and Thuggie enthusiast (both strong qualities). We didn’t ask him to send us a video, and yet, at the tender age of 16, he took the initiative and his friend Josh White’s impeccable filming [...]
When getting dressed this morning, Something puzzled me. Why is it that comfort, Isn’t mandatory? You aren’t supposed to go out If not wearing pants. Yet comfort is forgotten, And scarcely stands a chance. It seems to me that comfort, Should sit atop the chain, Of things you need to focus on When living life [...]
How? We’re not sure yet. But we’re going to try! We’ve been whispering about it for a little while, but today we got confirmation via a wonderful telephone call from one of the producers of Dragon’s Den and yes, we, Why Not Apparel aka Thuggies will be auditioning on Dragon’s Den! We’re thrilled, nervous, well [...]
We’ve had a number of comments from vertically blessed people who need more than the full thug. They are…super thugs, really. So all of you towering tall folk, we want you to know, we’re here for you. Because of the additional fabric required to give you that length you so desire, the price is up [...]
Don’t need to say much more except, well these guys went on a quest for Thuggies. We DO NOT generally do person to person drop offs of Thuggies as it takes way more time than you would expect, and messes with our super scientific tracking methods but every once and a while we make an [...]
Consider this a “tis the season for reflection, part two”. Over the last few months, our google alerts have been going crazy, in the best possible way. As a web-based company, we love it when other interwebs people find us. Some really like us, some really loathe us. Either way, we like it. Whether we’re [...]
Well gang, we said we’d do a contest when we hit 2,500 fans on the Book of Faces, and here we are. Above and beyond that. Today we’re enlisting your creative juices. We know they are in there, so let’s bring them on out. A part of you wants recognition for your utter and sheer [...]
