International Thugsations

how to tame a dragon

How? We’re not sure yet. But we’re going to try! We’ve been whispering about it for a little while, but today we got confirmation via a wonderful telephone call from one of the producers of Dragon’s Den and yes, we, Why Not Apparel aka Thuggies will be auditioning on Dragon’s Den! We’re thrilled, nervous, well [...]

How’s High School, Jonah?

Through the magic of the interwebs, (aka Twitter), young Jonah Wolf informed us that he’d worn his Thuggie to school. We applaud this, and of course, had many questions. They are below. We love things like this, and if you have funny tales of reactions to wearing your Thuggie or imbibing out of your Chuggie, [...]

Thuggie life @ Snowcial via Robert Sandie

This little gem has been all over the interweb and we just love it. Had to post it here lest you haven’t seen it yet. Big thanks to Robert Sandie for making this magic happen, also to Drew Frey at Snow.com and Vail Mountain Resorts. EPIC THUGGIE FOR LIFE.

Introducing: Paal Saatvedt

We think it’s time for you to see the faces and the names of some of our sponsored thugs who found us through one way or another and are now repping us all over the world. We’re not as big as we’d like to be yet but these kids are a big part of our [...]

So…ESPN likes us

Hey guys, Happy 2011! What I like about 2011 is that 1′s kind of look like the letter l, which is the first letter of the word “long”. So I really like 2011. Anyway! We got a nice little gift this morning of finding out our article on ESPN Snowboarding went live. Naturally I ran [...]

Thuggies at Steven’s Pass RAIL JAM

Hi friends, it’s time for another Thuggies Visit America, this time with Chuggies, too. We’re thrilled to be a part of the Steven’s Pass’s 2nd annual Rail Jam. We’ll be there all day on Saturday, (I won’t be wearing pants, obv) and we’re giving away 4 Thuggies (2 full, 2 mini) and a sweet six [...]

thuggies storm Point Roberts

Blogging like crazy today. First rainy weekend in Vancouver so it has to happen! Not that I’m complaining. The forest fires are very scary and I hope the rain helps get them under control. Thuggies love nature and one day when we’re up and running full scale, we’ll make a Nature Conservancy Thuggie, maybe with [...]